If there's one sort of company that knows how to rebrand, it's an unsuccessful MLM after a career-ending scandal breaks out.
In this industry, it's the oldest (and most obvious) trick in the PR book. But a little scandal never hurt anyone, right?
Ava Anderson has bounced back from the run-in with the USDA in the shape of a brandname, shiny new MLM: Pure Haven Essentials.
Sound right? In any event, here's the entire review on Pure Haven Essentials.
Overview
Pure Haven Essentials is just a rebranding of Ava Anderson, which power down after multiple USDA investigations into the business that found toxic chemicals in their products…despite their slogan being “quality products without harmful chemicals.
Not only that, but they had been marketing their essential oils as “organic” in violation of USDA rules and regulations.
Well, the business wasted no time. They power down on January 26 2016, and re-launched on February 12 ( 3 weeks later) as Pure Haven Essentials.
Now they're already back at claiming to be USDA Organic Certified. Luckily, this time around it seems to be legit, and they already passed a pretty rigorous audit done by Oregon Tilth Certified Organic.
Their application to be part of the Direct Selling Association is still pending.
Since re-launching they appear to possess replaced their leadership a lot more than once. Joe Ochoa was announced as their latest CEO in May of 2016. Before that, he co-founded and ran South Hill Designs, a $30 million direct sales company, for almost 4 years.
According to his LinkedIn profile, he's only their interim CEO, so it appears like the business is still in a major transition period and probably won't be stable for a while. The CEO himself states that Pure Haven Essentials is “in distress because of the sudden departure of family ownership.
However, he's already bumped their revenue up from $15 million to $20 million, which counts for something. Maybe he can turn the business around.
Simply how much does Pure Haven Essentials cost?
It costs $99 to join and purchase the Pure Havens Essentials Business Kit, which includes a number of products that can be sold.
Additionally, you need to do at the least $300 PV each month to keep active.
Recap
Overall, they've got a legit compensation plan. Not merely can it be transparent and quite simple, however it clearly focuses some attention on personal product sales and not just recruitment. The truth that even the highest rankings have to keep selling $1,000+ in product monthly means this MLM is less scammy than many.
Run-ins with the USDA previously regarding toxic ingredients are pretty alarming, though. Hopefully they've got that cared for completely, but it's still a little early to say.
But you've GOT to develop a HUGE downline to complete well in any MLM, and that's hard enough to complete at very well-established companies with perfect records.
Trying to complete it at an organization with a massive red mark on their record could be nearly impossible.
But if you prefer automated ways to build passive income, there are better ways.
